Welcome to Cheap Rods And Lines Store (“we”, “us”, or “our”). We’re committed to protecting your privacy as seriously as we’re committed to providing quality fishing gear at affordable prices. This Privacy Policy explains how we collect, use, and safeguard your information when you visit rodsandlines.com.

1. Information We Collect

We collect information that helps us serve you better, just like the right gear helps you catch more fish:

Information You Provide Directly:

  • Account details: Name, email, password when you create an account
  • Order information: Shipping/billing address, payment details, phone number
  • Communication: Emails, messages when you contact our support
  • Preferences: Fishing interests, product wishlists

Information Collected Automatically:

  • Device information: IP address, browser type, operating system
  • Usage data: Pages visited, time spent, products viewed
  • Location data: General location for shipping and tax purposes

2. How We Use Your Information

We use your information responsibly to make your fishing gear shopping experience smooth:

  • Process and fulfill your orders (getting those rods and lines to you fast)
  • Provide customer support when you need a hand
  • Improve our website and product selection based on angler preferences
  • Send order confirmations, shipping updates, and service messages
  • Prevent fraud and keep our transactions secure
  • With your consent, send fishing tips, promotions, and new product info

3. Sharing Your Information

We don’t sell your personal information. We only share it when necessary to serve you:

  • Service Providers: Shipping carriers, payment processors, and IT support
  • Legal Requirements: When required by law or to protect our rights
  • Business Transfers: If we’re acquired or merge with another company

4. Data Storage & Security

We protect your data like valuable fishing spots:

  • Data is stored securely on protected servers
  • We use SSL encryption for all transactions
  • Payment details are processed through PCI-compliant services
  • Regular security audits keep our systems tight

While we implement strong security measures, no internet transmission is 100% secure. We encourage anglers to use strong passwords and keep login details private.

5. Your Rights & Choices

You have control over your information:

  • Access: Request a copy of your personal data
  • Correction: Update inaccurate information
  • Deletion: Request removal of your data (subject to legal requirements)
  • Opt-out: Unsubscribe from marketing emails anytime
  • Cookies: Manage cookie preferences through your browser

To exercise these rights, email us at [email protected].

6. Cookies & Tracking Technologies

We use cookies – not the bait kind, but the digital kind – to improve your experience:

  • Essential Cookies: Keep your cart full while you shop
  • Performance Cookies: Help us understand how anglers use our site
  • Marketing Cookies: Show relevant products (if you opt-in)

You can disable cookies in your browser settings, but some site features may not work properly.

7. International Data Transfers

As we ship worldwide (except some Asian regions), your data may be transferred internationally. We ensure adequate protection through standard contractual clauses where required.

8. Children’s Privacy

Our website isn’t designed for children under 13. We don’t knowingly collect their information.

9. Changes to This Policy

We may update this policy occasionally – we’ll post changes here and update the “Last Updated” date.

10. Contact Us

Questions about your privacy? Reach out to our team:

Cheap Rods And Lines Store
13852 West 66th Place, Arvada, US 80004
Email: [email protected]

Happy fishing and safe browsing from the team at Cheap Rods And Lines Store!